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SOCIAL MEDIA FOR JOB SEARCH: Content Building

Written by Judith Hart, Employment Specialist with Next-Steps Employment Centre – Mississauga Meadowvale

To be or not to be…that is the question!

“Social media has redrawn the hiring scene and has carved out a whopping 50% of the recruiter investment budget, leaving behind Company Job Boards, Campus Recruiting and outside agencies.” (Source: Jobvite’s Recruiter Nation Survey, 2015).
The quality and depth of these social media sites helps companies to source quality candidates and to cut down on hiring time and costs considerably. Before you start building your online profiles, it’s helpful to plan ahead and to think about what you want to accomplish. What image do you want to project to your network, recruiters and to your future employer?

Want to win this game? Here are 3 major areas you can improve to become social media savvy with job search:

  1. Social Media Content Building
  2. Online Personal Branding (your image)
  3. Online Engagement & Behaviour (engagement)

Before you start…  CLEAR YOUR INTENTION and SET YOU GOAL(S) with Social Media.

Here are some clearing questions:

  • Why do I need Social Media? What am I trying to achieve with it?
  • Which Social Media Channel will deliver what I need to gain from it best?
  • What am I hoping to accomplish? Who do I want to reach?

Review the The Social Media Map 2017 (by Overdrive Interactive) and pay attention to the headings.  These headings will aid you in choosing the right categories for your goals.

Social Media Content Building – You are your own ‘author’ and ‘content curator’.

CONTENT IS KING! Ask yourself important questions such as:

  • How knowledgeable are you about your target industry? Are you following specific industry groups, associations and other relevant stakeholders or perhaps a member of them already?
  • Do you post INTERESTING, QUALITY, RELEVANT CONTENT to your industry?
  • Are you using INDUSTRY KEY WORDS in your headlines by which you could be found (optimization); are you putting #HASHTAG before some of your key words?
  • Do you close posts with a QUESTION in order to generate conversations and build relationships?

Good content: industry or area specific blog posts, shares, likes, comments, pictures, videos and your own articles you author.

For more information, job search assistance, workshops, resources, hiring events, and much more, visit www.next-steps.ca

 

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